Vanity Fair's 13-year-old "Campaign Hollywood" is already under way, building Oscar excitement with sponsored, glamour-infused events. (Vanity Fair has also released a Hollywood App where you can vote for your favorite nominees.) This year's parties launched with Vanities' 20th Anniversary celebration at Siren Studios on February 20, in support of Shailene Woodley's nonprofit All It Takes, which she started with her mother to empower individuals to creative sustainable and positive change. There's also a dinner at Chateau Marmont to support Oxfam America, hosted by Ermenegildo Zegna, along with Colin and Livia Firth and Anna Zegna on February 22; and a cocktail reception for Martin Scorsese and The Film Foundation, hosted by Richard Mille at Hotel Bel-Air on February 24.
Thursday's events include Paramount Pictures' Nominees Party at the SoHo House. On Friday, top agents Jim Berkus (UTA), Ari Emanuel (WME) and Bryan Lourd (CAA) each open their homes for pre-Oscar parties, while Women in Film throws their fifth annual cocktail party and Warner Bros takes over the SoHo House for their bash. Saturday features Film Independent's Spirit Awards at the beach in Santa Monica, as well as ABC's Pre-Oscar reception and dinner, the Motion Picture & Television Fund's Night Before Party and the Weinstein's pre-party. And finally, Sunday's viewing and artier parties include InStyle at BOA, Elton John Aids Foundation at the Pacific Design Center and Vanity Fair at the Sunset Tower (the place to be; take a look at last year's photos). The partying will continue with Madonna at Guy Oseary's house, CAA's Patrick Whitesell at his home and at Relativity's private residence after party.
(Complete party schedules here and here.)
THR takes a look at where the nominees sleep, drink and celebrate during the weekend. The Four Seasons boasts the largest number of nominees, while the Sunset Tower can brag about Michael Fassbender dancing the night (and early morning) away with Channing Tatum at the CAA post-Globes party this January. Chateau Marmont is the "boho temple, where "Awards-season partying is especially lively." The Peninsula Beverly Hills rewards its repeat guests with monogrammed sheets, but it's the Montage Beverly Hills that Oprah reportedly calls home whenever she's in town.
THR even recommends some fancy concoctions to enjoy during the Oscar hoopla this weekend. For $17 at the Beverly Hills Hotel, you can order "The Artist – Silence is Golden" with Karlsson's Gold vodka, lemon juice, mint syrup and club soda.
[Oscar menu courtesy Oscar.com.]