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Oscar-Winning Animated Short: Logorama

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood March 8, 2010 at 8:47AM

I got all the shorts wrong. And I know why: I under-estimated the Academy, and second-guessed them. If I had voted for my favorite in each category, I'd have picked right. Except maybe for doc Music by Prudence. What I should have recognized in that case was that the movie haunted me after I saw it.
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Thompson on Hollywood

I got all the shorts wrong. And I know why: I under-estimated the Academy, and second-guessed them. If I had voted for my favorite in each category, I'd have picked right. Except maybe for doc Music by Prudence. What I should have recognized in that case was that the movie haunted me after I saw it.

The one that makes me craziest is Logorama, which is so insanely clever. Backstage, producer Nicolas Schmerkin said he made it in English because it was set in Los Angeles. He said the film is "not about America. It's about our modern western world. So it also applies to France and Buenos Aires, where I am from, so it's not about Americans. It's about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we're living. I'm not talking about what the logos represent. They're used for what they are."

Schmerkin collaborated with three directors, he said: "It took longer than Avatar. It took more directors than Avatar."

Ironically, the filmmakers took down the YouTube video. All the Oscar-winning shorts can be seen here.

This article is related to: Awards, Genres, Oscars, Animation, Shorts


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.