Click to Skip Ad
Closing in...
Berlin Review: Could 'War on Everyone' Be the Best Bad Cop Comedy Ever? Berlin Review: Could 'War on Everyone' Be the Best Bad Cop Comedy Ever? Berlin Review: With 'Midnight Special,' Jeff Nichols Offers Up a Very Special Sci-Fi Thriller Berlin Review: With 'Midnight Special,' Jeff Nichols Offers Up a Very Special Sci-Fi Thriller How They Designed the Characters and Sounds for the Oscar-Nominated 'Mad Max: Fury Road' How They Designed the Characters and Sounds for the Oscar-Nominated 'Mad Max: Fury Road' Meryl Streep to Fund The Writers Lab, Supporting Women Screenwriters Over 40 (EXCLUSIVE) Meryl Streep to Fund The Writers Lab, Supporting Women Screenwriters Over 40 (EXCLUSIVE) Oscar Predictions 2016 Oscar Predictions 2016 Roger Deakins on Shooting Hollywood From the Inside Out in 'Hail, Caesar!' (Video) Roger Deakins on Shooting Hollywood From the Inside Out in 'Hail, Caesar!' (Video) A Letter to Michael B. Jordan A Letter to Michael B. Jordan Bona Fide Acquires Movie Rights to Knausgaard New York Times Series 'My Saga' for Alexander Payne (EXCLUSIVE) Bona Fide Acquires Movie Rights to Knausgaard New York Times Series 'My Saga' for Alexander Payne (EXCLUSIVE) WATCH: 9 Oscar-Nominated Screenwriters on How They Got Their Start, Their Writing Process, and Much More WATCH: 9 Oscar-Nominated Screenwriters on How They Got Their Start, Their Writing Process, and Much More Inside the Oscar Nominees Lunch Inside the Oscar Nominees Lunch How John Ridley and Company Create the Emotional Resonance of 'American Crime' How John Ridley and Company Create the Emotional Resonance of 'American Crime' Top 10 Takeaways:  'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million Top 10 Takeaways: 'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents Arthouse Audit: 'The Club' and 'Rams' Reveal Weakness in Subtitled Film Market Arthouse Audit: 'The Club' and 'Rams' Reveal Weakness in Subtitled Film Market Inside the Directors Guild Awards Inside the Directors Guild Awards Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' What Happened to Scorsese's $70-Million Short 'The Audition' Starring DiCaprio, De Niro and Pitt? What Happened to Scorsese's $70-Million Short 'The Audition' Starring DiCaprio, De Niro and Pitt?

Oscar Powers Netflix's Top Ten Most-Rented List

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 3, 2011 at 11:09AM

Netflix's ten most-rented list of all time (list below) reminds us of the long-tail Power of Oscar. And it should remind Netflix, as it splits its DVD and streaming business and alienates many of its customers who are used to relying on its deep long-tail arcania, that their solid customer base is smart adults, not the great unwashed, something they seem to be in danger of forgetting as they focus on TV and mainstream acquisitions and let smaller movies go.
4
Thompson on Hollywood

Netflix's ten most-rented list of all time (list below) reminds us of the long-tail Power of Oscar. And it should remind Netflix, as it splits its DVD and streaming business and alienates many of its customers who are used to relying on its deep long-tail arcania, that their solid customer base is smart adults, not the great unwashed, something they seem to be in danger of forgetting as they focus on TV and mainstream acquisitions and let smaller movies go.

10. No Country for Old Men
9. Iron Man
8. Inception
7. Sherlock Holmes
6. The Departed
5. The Hurt Locker
4. The Curious Case of Benjamin Button
3. The Bucket List
2. Crash
1. The Blind Side

Many of us in the indie sector thought that Netflix had the right stuff to become the Last Great Hope for indie distribution with their recommendation software and in-depth library of titles. But unfortunately they floundered when Red Envelope tentatively entered indie releasing with such micro titles as The Puffy Chair. Now it seems that what worked to build them up--starting with early adopters and ardent film fans--isn't what they think they need going forward.

Watch this interview with Netflix's Ted Sarandos on streaming, below.

Ted Sarandos of Netflix on the Shift from DVDs to Streaming Movies from Scott Kirsner on Vimeo.

This article is related to: Awards, Directors, Franchises, Headliners, Digital Future, Oscars, The Hurt Locker, Coens, Kathryn Bigelow, Martin Scorsese, David Fincher, Chris Nolan, Batman, Inception, Sandra Bullock


E-Mail Updates






Festivals on TOH



Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.