By Beth Hanna | Thompson on Hollywood February 20, 2013 at 12:10PM
Oscilloscope Laboratories is taking innovative strides with app content as related to feature films. The company will be partnering with Vine, a recently launched mobile service that lets users create and share short-looping videos.
So how does Oscilloscope plan to use Vine? "It was so clear that the six-second loops of video, edited in-phone and posted in real time was and will be the future of film distribution," stated Osciloscope's Bruce Farnsworth.
The company is kicking off with a February 19 release via Vine of Todd Berger's feature-length apocalyptic comedy "It's a Disaster," starring Julia Stiles, America Ferrera and David Cross. This is almost two months before the film's April 12 theatrical bow, and more than two weeks ahead of its March 5 VOD release.
Unsurprisingly, Vine was acquired by Twitter following its January 24 unveiling in the iTunes app store. As of 4:30pm EST on February 19, "It's a Disaster" is available via Oscillscope's Vine account or their Twitter.
Our TOH! review of "It's a Disaster" is here.