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Oscilloscope Partners with Short-Looping Video App Vine: "This will be the future of film distribution"

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood February 20, 2013 at 12:10PM

Oscilloscope Laboratories is taking innovative strides with app content as related to feature films. The company will be partnering with Vine, a recently launched mobile service that lets users create and share short-looping videos.
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"It's a Disaster"
"It's a Disaster"

Oscilloscope Laboratories is taking innovative strides with app content as related to feature films. The company will be partnering with Vine, a recently launched mobile service that lets users create and share short-looping videos.

So how does Oscilloscope plan to use Vine? "It was so clear that the six-second loops of video, edited in-phone and posted in real time was and will be the future of film distribution," stated Osciloscope's Bruce Farnsworth.

The company is kicking off with a February 19 release via Vine of Todd Berger's feature-length apocalyptic comedy "It's a Disaster," starring Julia Stiles, America Ferrera and David Cross. This is almost two months before the film's April 12 theatrical bow, and more than two weeks ahead of its March 5 VOD release.

Unsurprisingly, Vine was acquired by Twitter following its January 24 unveiling in the iTunes app store. As of 4:30pm EST on February 19, "It's a Disaster" is available via Oscillscope's Vine account or their Twitter.

Our TOH! review of "It's a Disaster" is here.

This article is related to: News, Oscilloscope Laboratories, Oscilloscope, It's a Disaster, America Ferrera, Todd Berger, Todd Berger, News, Mobile App


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.