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Oscilloscope Partners with Short-Looping Video App Vine: "This will be the future of film distribution"

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by Beth Hanna
February 20, 2013 12:10 PM
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"It's a Disaster"

Oscilloscope Laboratories is taking innovative strides with app content as related to feature films. The company will be partnering with Vine, a recently launched mobile service that lets users create and share short-looping videos.

So how does Oscilloscope plan to use Vine? "It was so clear that the six-second loops of video, edited in-phone and posted in real time was and will be the future of film distribution," stated Osciloscope's Bruce Farnsworth.

The company is kicking off with a February 19 release via Vine of Todd Berger's feature-length apocalyptic comedy "It's a Disaster," starring Julia Stiles, America Ferrera and David Cross. This is almost two months before the film's April 12 theatrical bow, and more than two weeks ahead of its March 5 VOD release.

Unsurprisingly, Vine was acquired by Twitter following its January 24 unveiling in the iTunes app store. As of 4:30pm EST on February 19, "It's a Disaster" is available via Oscillscope's Vine account or their Twitter.

Our TOH! review of "It's a Disaster" is here.

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