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Will 'Pacific Rim' Open Better Than Predicted? Advance Ticket Sales Up on Del Toro Tentpole

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood July 11, 2013 at 1:19PM

"Pacific Rim" may open better than early tracking suggested. According to Fandango, Guillermo del Toro's kaiju-vs.-robots tentpole has nabbed 60% of the company's advance ticket sales for the weekend.
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"Pacific Rim"
"Pacific Rim"

"Pacific Rim" may open better than early tracking suggested. According to Fandango, Guillermo del Toro's kaiju-vs.-robots tentpole has nabbed 60% of the company's advance ticket sales for the weekend.

In a Variety article from July 9, they predicted a grim future for "Pacific Rim," estimating a $25 to $35 million opening for the $185 million-plus film.

But the film is outpacing "World War Z," which itself exceeded expectations with a $66 million opening weekend in June, at the same point in the pre-sales cycle. Additionally, "Pacific Rim" has scored a 90 out of 100 on Fandango's "Fanticipation Buzz" indicator, putting it as the most anticipated film of the weekend, slightly ahead of the 4th of July weekend's mighty "Despicable Me 2."

The proof will be in the pudding. In the meantime, read our TOH! review of del Toro's film, which likens the film's non pre-branded original story -- trying to survive in the wilds of sequels and familiar franchises -- to James Cameron's "Avatar."

This article is related to: News, Box Office, Guillermo Del Toro, Pacific Rim, News


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.