By Anne Thompson | Thompson on Hollywood March 27, 2013 at 1:23PM
Everybody loves cable these days. Wednesday at an Upfront presentation at New York’s Museum of Arts and Design, Jeff Skoll's Participant Media, which backs entertainment that accelerates social change (“Lincoln,” “The Help,” “An Inconvenient Truth”) announced the August 1 launch of its new cable network, pivot. Participant is targeting Millennials ages 18-34 with its “TV That Matters For The New Greatest Generation” programming slate, full list below.
Additionally, pivot announced a multi-platform, "disruptive model" partnership with Rolling Stone, again aimed at interacting with Millenials, that will appear on air, online and in books. With 40+ million subscribers at launch, pivot’s programming slate is anchored by more than 300 hours of original programming in its first year.
Already on board as the network’s first six greenlit series are "HitRECord on TV!", Joseph Gordon-Levitt’s re-imagined open source variety show with executive producer Brian Graden; topical talk show "TakePart Live" will air five nights a week; Shakespeare 2.0 tale "Will" From "Moulin Rouge" co-writer Craig Pearce & Cineflix Studios; "Raising McCain," a genre-bending docu-talk series starring Meghan McCain; Romeo and Juliet reality series, "Jersey Strong," from Peabody Award-winners Marc Levin and Mark Benjamin; and a ten-part one-hour bilingual documentary series, co-produced with Univision News and Latin World Entertainment. World TV premieres of feature films include "A Place at the Table," "Terms and Conditions," "We Are Legion," and "99% - The Occupy Wall Street Collaborative Film."
Participant CEO Jim Berk said:
“Over the past 9 ½ years, through 43 films, Participant has built a reputation for content that is entertaining, commercial and high quality, while at the same time, inspiring and empowering to audiences. pivot marks a seminal moment for us with the launch of a channel for people who care about the world around them.”
Network president Evan Shapiro introduced pivot’s programming slate and explained its distribution strategy: