Richard Abramowitz believes that "you don’t need to spend a lot of money on a massive advertising campaign to pique the interest of theatergoers," stating that the key ingredients are "finding a film that plays, and targeting the right audiences with the right kind of grassroots, word of mouth campaign.”
The film also played at HotDocs and Silverdocs, and opened the Brooklyn Film Festival.
Synopsis and trailer below:
BROOKLYN CASTLE is the remarkable and improbable true story of I.S. 318 in Brooklyn. The school, where 65% of students live below the federal poverty level, has the highest ranked junior high chess team in the nation. The heart of the film is the engaging young students who populate the team: Rochelle, who has the goal of becoming the first female African-American chess master; Pobo, the team’s charismatic leader; Justus, an entering student who must manage the high expectations that come with achieving master status at an early age; Alexis, who feels the pressure of his immigrant parents’ desire for him to realize the American dream; Patrick, who uses chess to help overcome his ADHD; and James, the young rapping maestro and budding chess talent; among several others.