Nicks eventually made a self service distribution deal with the International Film Circuit with $80,000 raised from Kickstarter. His plan: roll out the film theatrically, followed by a robust international semi-theatrical and non-theatrical run at schools, libraries, universities, community events. They will then air on television in the spring on PBS Independent Lens and hope to launch their interactive project as they expand to other hospitals around the country.
Nicks is taking this material online with "an interactive storytelling project akin to Story Corps that is meant to capture the experiences of people - both patients and caregivers - on the front line of the health care system," he says. "We're building interactive technology that will be placed and tested in the waiting room at Highland Hospital. It will mainly take the form of an interactive screen that will allow people to view and record video, text and photographs. On a basic level we believe the project will improve patient satisfaction. Since patients are already stuck for hours waiting, we are turning an isolating, frustrating and often depressing experience on its head by providing patients with an active experience. This will undoubtedly improve patient satisfaction - something hospitals are very focused on. And if we can move the needle on the patient satisfaction metric we see the potential for the system to be leased or purchased by hospitals and clinics around the country."