As Phillippe was promoting the Universal action comedy MacGruber, he clearly felt the need to show he has the right stuff for action films. That Men's Health cover sends a message straight to Hollywood execs, producers and casting directors: "I can play macho." (In fact Phillippe played a cop in Paul Haggis's Crash and soldiers in Kimberly Peirce's Stop-Loss and Clint Eastwood's war film Flags of Our Fathers.)
But it was the women at the supermarket who were gasping. UPDATE: Carrie Rickey asks: Are Abs the New Man-Boobs?
Phillippe just did Saturday Night Live, impersonating Rob Pattinson in a rather lame sketch, below: