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Playboy's Hefner Donates $900,000 to Rescue Hollywood Sign

by Anne Thompson
April 26, 2010 5:21 AM
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Thompson on Hollywood

California Gov. Arnold Schwarzenegger announced Monday that Playboy founder Hugh Hefner has plunked down $900,000 to help to preserve 138-acres of land surrounding the landmark Hollywood sign, which the governator calls a "symbol of dreams and a symbol of opportunity and hope," reports the LAT:

Another $500,000 matching grant came from the Tiffany Foundation and Aileen Getty, it was announced Monday by the Trust for Public Land, which spearheaded the rally to save the sign in the Hollywood Hills.
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More: Hollywood, News


  • dana kaminski | April 27, 2010 9:37 AMReply

    thank goodness. we are such a new-ish city, and there's little to landmark (compared to older cities). We have one 'brand'. It's important to preserve the Hollywood Sign, and Cahuenga Peak.

  • Ty | April 26, 2010 11:20 AMReply

    Incredible, there are movie and music stars far far richer than Hef yet he shells out such an amount. It would be much easier if they stepped together (movie stars and co.) and each donated some. But as always people doing things in union has always been a problem. This financial crisis could/can be easily avoidable, there is a lot of dead money (accumulated in bank accounts, realestate..) that does not create jobs and does not create new money and help the economy. If only rich people would realize stuff like that and contribute we would be past this crisis in a heartbeat because there is more than enough rich people out there and the world would be a much nicer place. Greed will be the end of us

  • Sinister | April 26, 2010 8:38 AMReply

    I love Hef and always will, these land grubbing developers wanted to take the space of a historical landmark. Hef, I hope you live another 100 years, you are truly a great man, Thanks for Playboy and now thanks for this!

  • Anonymous | April 26, 2010 8:25 AMReply

    Thank you Hef!

  • ck | April 26, 2010 6:44 AMReply

    It took a movie fan to save the Hollywood sign when the studios and (most) movie stars failed to donate a bit of their pocket change to save the icon that is every bit as integral to Los Angeles as the Eiffel Tower is to Paris, or the Empire State Building is to New York City.

    Hollywood's failure is absolutely shameful, thank heaven for Hef.

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