Click to Skip Ad
Closing in...
Kristen Stewart Is First American Actress Nominated for César Awards in 30 Years; 'Saint Laurent' Leads with Ten Kristen Stewart Is First American Actress Nominated for César Awards in 30 Years; 'Saint Laurent' Leads with Ten How They Sustained the Times Square Momentum in 'Birdman' VIDEO How They Sustained the Times Square Momentum in 'Birdman' VIDEO 6 Things to Know About Sexy Sundance Breakout 'Diary of a Teenage Girl,' Part of Sundance's Women's New Wave 6 Things to Know About Sexy Sundance Breakout 'Diary of a Teenage Girl,' Part of Sundance's Women's New Wave Sundance Raves About Ewan McGregor as Jesus and the Devil in 'Last Days in the Desert' Sundance Raves About Ewan McGregor as Jesus and the Devil in 'Last Days in the Desert' Watch: Jason Segel on Playing David Foster Wallace in Sundance's 'End of the Tour' (Exclusive Interview) Watch: Jason Segel on Playing David Foster Wallace in Sundance's 'End of the Tour' (Exclusive Interview) Filmmakers, Give Us Your Numbers! Sundance and Cinereach Unveil The Transparency Project Filmmakers, Give Us Your Numbers! Sundance and Cinereach Unveil The Transparency Project Sundance Market Explodes with 'Me and Earl and the Dying Girl' and 'Diary of a Teenage Girl' Sundance Market Explodes with 'Me and Earl and the Dying Girl' and 'Diary of a Teenage Girl' Top Ten Takeaways: Polarizing 'American Sniper' Speeds Past $200 Million; Lopez Trounces Depp Top Ten Takeaways: Polarizing 'American Sniper' Speeds Past $200 Million; Lopez Trounces Depp Arthouse Audit: Panic Time? 'Mommy,' 'Red Army,' 'Black Sea,' 'Cake,' 'Duke of Burgundy' All Disappoint Arthouse Audit: Panic Time? 'Mommy,' 'Red Army,' 'Black Sea,' 'Cake,' 'Duke of Burgundy' All Disappoint 2015 PGA Winners: 'Birdman' Steals 'Boyhood''s Awards Season Thunder 2015 PGA Winners: 'Birdman' Steals 'Boyhood''s Awards Season Thunder Watch: Nicole Kidman Talks 'Strangerland' at Sundance (Exclusive Video Interview) Watch: Nicole Kidman Talks 'Strangerland' at Sundance (Exclusive Video Interview) Sundance Acquisitions Market Heats Up with 'The Bronze' and 
'The Witch' Sundance Acquisitions Market Heats Up with 'The Bronze' and 'The Witch' Sundance: Netflix Inks Four-Picture Deal with Duplass Brothers Sundance: Netflix Inks Four-Picture Deal with Duplass Brothers Early Reviews Portend Sundance Breakout in Stylish Historical Horror 'The Witch' Early Reviews Portend Sundance Breakout in Stylish Historical Horror 'The Witch' Sundance: 5 Things to Expect From Alex Gibney's Damning Scientology Doc 'Going Clear' Sundance: 5 Things to Expect From Alex Gibney's Damning Scientology Doc 'Going Clear' Martin Scorsese Breaks Long-Awaited 'Silence,' Set to Begin Filming This Month Martin Scorsese Breaks Long-Awaited 'Silence,' Set to Begin Filming This Month Watch: Meet the Women of 'Birdman' (Exclusive 4-Minute Featurette) Watch: Meet the Women of 'Birdman' (Exclusive 4-Minute Featurette) Watch: Hitchcock's Thwarted Holocaust Documentary Comes to HBO Watch: Hitchcock's Thwarted Holocaust Documentary Comes to HBO Best Actor Oscar Predictions 2015 UPDATED Best Actor Oscar Predictions 2015 UPDATED Oscar Predictions 2015 Oscar Predictions 2015

Post-42West, Cynthia Swartz Launches Own Praisery

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 3, 2011 at 5:29AM

As expected, it has not taken long for 30-year Oscar campaigner and indie strategist Cynthia Swartz to set up her own PR shop after disentangling her founding partnership since 2004 at 42West. Strategy PR/Consulting is open for business in New York and soon, Los Angeles as well. Swartz will not only do Oscar pushes but unit publicity, corporate representation, national PR campaigns complete with digital marketing, and film festival repping of acquisition titles. Swartz is importing her key NY-based 42West lieutenants as VPs: fest and awards maven Michael Kupferberg and film PR strategist Elena Zilberman. Strategy is also adding NY staffers Chanelle James (director of national publicity) and Katelyn Bogacki (manager).
1
Thompson on Hollywood

As expected, it has not taken long for 30-year Oscar campaigner and indie strategist Cynthia Swartz to set up her own PR shop after disentangling her founding partnership since 2004 at 42West. Strategy PR/Consulting is open for business in New York and soon, Los Angeles as well. Swartz will not only do Oscar pushes but unit publicity, corporate representation, national PR campaigns complete with digital marketing, and film festival repping of acquisition titles. Swartz is importing her key NY-based 42West lieutenants as VPs: fest and awards maven Michael Kupferberg and film PR strategist Elena Zilberman. Strategy is also adding NY staffers Chanelle James (director of national publicity) and Katelyn Bogacki (manager).

Swartz is also partnering with Marc Schiller's New York digital marketing and PR firm Electric Artists which specializes in new media, social networking and online digital PR. Already, Swartz's slate includes indie titles from Emilio Estevez (The Way), S.J. Clarkson's Toast, Sam Levinson's Another Happy Day, CIA doc-thriller The Man Nobody Knew, Madonna's W.E. (reuniting Swartz with old boss Harvey Weinstein), Lynne Ramsay's We Need To Talk About Kevin, starring awards-hopeful Tilda Swinton, and Gerardo Naranjo's thriller Miss Bala. Strategy will also rep Toronto sales titles including Oren Moverman's Rampart--for whom Swartz handled Oscar-nominated The Messenger-- and Jonathan Teplitsky's The Burning Man..


This article is related to: Marketing, Independents, Festivals, Awards, Oscars, Toronto


E-Mail Updates