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PR Changes: Julie Fontaine Goes to Lionsgate to Replace Sarah Greenberg, Now at Weinstein Co.

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood March 18, 2011 at 11:29AM

As the indie world keeps turning, more execs keep moving. Following the exit of long-time Lionsgate publicity chief Sarah Greenberg Roberts, who went to work for Harvey Weinstein in New York where her husband is based, Julie Fontaine is taking her place, reporting to Lionsgate marketing president Tim Palen. The PR veteran Fontaine had handled publicity for Miramax's Daniel Battsek, then moved over to big Disney, where she worked on Miramax leftover The Tempest as well as Oscar campaigns for Tron: Legacy, Secretariat and Toy Story 3. She also took on campaigns for upcoming DreamWorks pictures.
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Thompson on Hollywood

As the indie world keeps turning, more execs keep moving. Following the exit of long-time Lionsgate publicity chief Sarah Greenberg Roberts, who went to work for Harvey Weinstein in New York where her husband is based, Julie Fontaine is taking her place, reporting to Lionsgate marketing president Tim Palen. The PR veteran Fontaine had handled publicity for Miramax's Daniel Battsek, then moved over to big Disney, where she worked on Miramax leftover The Tempest as well as Oscar campaigns for Tron: Legacy, Secretariat and Toy Story 3. She also took on campaigns for upcoming DreamWorks pictures.

Film News Briefs looks at the raft of new senior execs at The Weinstein Co.:

Thompson on Hollywood

The Weinstein Company announced that Erik Lomis has joined the company as president of theatrical distribution and home entertainment. In his new position, Lomis will oversee the theatrical distribution slate for TWC and Dimension Films. Lomis joins other execs brought in by Co-Chairmen Harvey and Bob Weinstein and their COO David Glasser. The new executive team includes Academy Award-winning producer Donna Gigliotti as president of production; Miramax production veteran Meryl Poster as president of television; Sarah Greenberg Roberts as president of publicity; and Peter Lawson, who re-upped as executive vice president, acquisitions & co-productions.

This article is related to: Independents, Studios, Marketing, Lionsgate/Roadside, Weinsteins, Disney


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.