By Anne Thompson | Thompson on Hollywood January 14, 2014 at 3:52PM
As invites to their must-attend Monday night Sundance party hit inboxes, Cinetic Media is adding ex-IFC Films marketing chief Ryan Werner as a Senior Executive. He has been consulting for various companies such as Cinedigm ("Short Term 12"). He will be an invaluable addition to their New York staff as they continue to push from advising, managing, consulting and selling into more active indie distribution via digital distributor FilmBuff and their Producers Distribution Agency (PDA).
“Ryan is one of the most inspired and innovative marketing minds we have encountered," says Cinetic's John Sloss, who always reps a large slate of films at the festival. "The distribution marketplace is mutating on a daily basis and increasingly allowing those making content to have a hands-on involvement in its distribution. Ryan expands dramatically the toolbox of advisory services we provide. Having sat across from Ryan for years and more recently on the same side of the table at PDA, I can’t think of a more appropriate and valuable addition to the Cinetic team.”
Werner is excited to be moving from working for more traditional distribution companies, he says, to "continue doing what I love but in a new and exciting way that seems incredibly smart as the marketplace undergoes drastic change. Since its creation, Cinetic has been one of the most forward thinking companies associated with great films and filmmakers."
Werner also worked at Magnolia Pictures, Wellspring, Palm Pictures, Shooting Gallery, Sundance Channel and IFP. In addition, he has worked on the programming of the Woodstock Film Festival and the Philadelphia International Film Festival.