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Produced by Conference Announces 2012 Programming

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood April 26, 2012 at 9:57PM

The fourth annual Produced By Conference is assembling its 2012 program. The forum covers film, television and digital industries and topics, features award winning filmmakers and and will be hosted this year by Sony Pictures Studios in Culver City, CA. Registration begins here on April 30.
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Produced By Conference
Produced By Conference

The fourth annual Produced By Conference is assembling its 2012 program. The forum covers film, television and digital industries and topics, features award winning filmmakers and and will be hosted this year by Sony Pictures Studios in Culver City, CA. Registration begins here on April 30.

Among this years topics are new media, global finance, producer/director collaboration, distribution, marketing, independent and feature film, scripted and reality television programming, digital content, brand identity and much more.

HIghlights and confirmed workshops are listed below:

PASSION PROJECTS: MAKING FILMS EVERYONE SAYS WILL NEVER GET MADE
Brian Grazer (A BEAUTIFUL MIND, APOLLO 13, AMERICAN GANGSTER) and Peter Berg (BATTLESHIP, HANCOCK, FRIDAY NIGHT LIGHTS) discuss how a producer convinces a studio – and ultimately, an audience – to take a risk on an unconventional or challenging story, and how to stake out your own creative ground between “tentpole” productions.
 
TV’S “MEGA PRODUCERS”: STORYTELLING ACROSS MULTIPLE SERIES AND NETWORKS
Shonda Rhimes (“Grey’s Anatomy,” “Private Practice,” “Scandal”), SallyAnn Salsano (“Jersey Shore,” “Repo Games,” “Nail Files”) and Bill Lawrence (“Cougar Town,” “Scrubs,” “Spin City”) talk with moderator Rob Kenneally (Television Agent, CAA) about  their everyday “day,” and the tools, hiring decisions and pitch styles they use for creating legacy content.
 
A CONVERSATION WITH CHRISTOPHER NOLAN AND EMMA THOMAS (SPONSORED BY KODAK)
Christopher Nolan and Emma Thomas talk with moderator and PGA National Executive Director Vance Van Petten about the creative demands involved in producing groundbreaking films like MEMENTO, THE PRESTIGE, THE DARK KNIGHT films and INCEPTION.
 
MEDIA DISRUPTION: THE FUTURE OF CONTENT AND DISTRIBUTION                                               
AXS TV from Mark Cuban’s HDTV, Ryan Seacrest Productions, AEG and CAA has made it clear that the old models of production and distribution are not long for this world. In this conversation, Mark Cuban (Partner, AXS TV) discusses what developments may be looming on the horizon… and who should be worried about them.
 
KICKSTART YOURSELF: GETTING INDEPENDENT FILMS MADE
Rick Allen (CEO, SnagFilms) moderates a discussion with Sarah Green (THE TREE OF LIFE, FRIDA, TAKE SHELTER), Grant Heslov (THE IDES OF MARCH, THE AMERICAN, GOOD NIGHT, AND GOOD LUCK) and Lynette Howell (BLUE VALENTINE, HALF NELSON, TERRI) examining how independent producers and projects are blazing new trails and proposing new business models driven by the rapidly evolving infrastructure of financing and distribution.
 
THE NEW NETWORKS: THE FUTURE OF ORIGINAL PROGRAMMING                                                  
Robert Kyncl (Global Head of Content Partnerships, Google/YouTube), Ross Levinsohn (Executive Vice President, Global Head of Media, Yahoo!), Ted Sarandos (Chief Content Officer, Netflix), Andy Forssell (Senior Vice President of Content, Hulu) and moderator Allen DeBevoise (Chairman and CEO, Machinima) examine how companies that provide programming via streaming video and video-on-demand now operate as creators and studios.

This article is related to: Festivals, Festivals


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