Click to Skip Ad
Closing in...
How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix You Can Now Read Over 200,000 Leaked Sony Emails and Documents You Can Now Read Over 200,000 Leaked Sony Emails and Documents 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

'The Purge' Opens Friday to Five Times Its Budget; 'Much Ado' Opens Strong Limited

Photo of Tom Brueggemann By Tom Brueggemann | Thompson on Hollywood June 8, 2013 at 3:11PM

"The Purge," the first film from horror producer Jason Blum ("Paranormal Activity," "Insidious") to be released by Universal, grossed almost $17 million on Friday (including Thursday night late shows), more than five times its reported $3 million production cost, to be the dominant #1 film for the day.
2
Ethan Hawke in 'The Purge'
Ethan Hawke in 'The Purge'

"The Purge," the first film from horror producer Jason Blum ("Paranormal Activity," "Insidious") to be released by Universal, grossed almost $17 million on Friday (including Thursday night late shows), more than five times its reported $3 million production cost, to be the dominant #1 film for the day. Benefiting from a gap since the last pure genre entry "Evil Dead" in early April and a smart social media marketing campaign, it grossed a little less than three times the total for the next three biggest films: "The Internship" (20th Century-Fox), "Fast & Furious 6" (Universal) and "Now You See Me" (Lionsgate), all of which grossed between $6 and $6.5 million.

1. The quick success for "The Purge," while good news for its backers, wasn't enough to boost the entire weekend. After two weeks of improved business after a consistent lag through most of the year, grosses yesterday for the top 10 were down significantly, to $50 million, from those of the Friday one year ago, $61 million, when two new films ("Prometheus" and "Madagascar 3") both grossed more than $20 million their first day. This weekend, based on the normal trajectory of horror films (which frequently decline from their initial numbers, plus the mediocre C Cinemascore reported from audiences) will likely mean a total for the weekend even further.

2. "The Internship" from Shawn Levy, starring Vince Vaughn and Owen Wilson, managed a tepid $6.5 million, with "Fast & Furious 6" and "Now You See It" (the latter rising to #1 midweek after its strong #2 last weekend) all jockeying for final position when the full results come in. The two holdovers both fell less than half, far better than #6 "After Earth" (Sony), down nearly two-thirds from its first day. Twentieth Century Fox's animated "Epic" sits in fifth place, with only a small drop as summer vacation begins to help its results.

"Star Trek Into Darkness," "The Hangover Part III," "Iron Man 3" and "The Great Gatsby" round out the top 10.

"Much Ado About Nothing," the  new film from Joss Whedon, the director of last year's biggest hit "The Avengers" scored the best opening day for a limited opening since "The Place Beyond the Pines." The low-budget black & white Shakespeare adaptation grossed about $71,000 in five prime New York/Los Angeles theaters, making it the latest in a series of decent starts for specialized films (along with initial standouts "France Ha" and "Before Midnight").

'Much Ado About Nothing'
'Much Ado About Nothing'


This article is related to: Box Office, Box Office, Box Office, Much Ado About Nothing , The Internship, Fast and Furious


E-Mail Updates