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Red Band Trailer for Girl with Dragon Tattoo: Feel Bad Movie of Christmas

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood May 31, 2011 at 1:05AM

Columbia, with its red band trailer of David Fincher's The Girl with the Dragon Tattoo (which has not been removed from YouTube, below), is selling edgy: "The feel bad movie of Christmas." Meanwhile, the trailer cuts together tantalizing glimpses of everyone in the movie--especially heroic leading man Daniel Craig-- but precious little of the girl we want to see and her dragon tattoo. Yes, there's a skinny naked torso as Lisbeth Salander (Rooney Mara) takes off her shirt, and shots in the dark of a speeding cycle. At trailer's end, we get "she's coming," which cops to the fact that Salander is the draw here.
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Thompson on Hollywood

Columbia, with its red band trailer of David Fincher's The Girl with the Dragon Tattoo (which has not been removed from YouTube, below), is selling edgy: "The feel bad movie of Christmas." Meanwhile, the trailer cuts together tantalizing glimpses of everyone in the movie--especially heroic leading man Daniel Craig-- but precious little of the girl we want to see and her dragon tattoo. Yes, there's a skinny naked torso as Lisbeth Salander (Rooney Mara) takes off her shirt, and shots in the dark of a speeding cycle. At trailer's end, we get "she's coming," which cops to the fact that Salander is the draw here.

But this trailer is a teaser, indeed. (Update: official green band version is now pasted below.)

[Photo of Rooney Mara as Lisbeth Salander courtesy of W.]

This article is related to: Directors, Franchises, Genres, Headliners, Studios, Video, Marketing, David Fincher, Girl with Dragon Tattoo, Thriller, Remake, Books, Sony/Screen Gems/Sony Pictures Classics, Trailers


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.