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New Details Revealed About Netflix Competitor Redbox Instant -- Subscription Costs, Possible Date of Launch UPDATE

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood November 30, 2012 at 12:43PM

New details were revealed today about "Redbox Instant by Verizon," Redbox's unwieldy-named, soon-to-be-launched online streaming and DVD service -- and Netflix competitor.
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RedboxInstant

New details were revealed today about "Redbox Instant by Verizon," Redbox's unwieldy-named, soon-to-be-launched online streaming and DVD service -- and Netflix competitor.

Redbox Instant is set to go live at some point before the end of the year. UPDATE: It was announced December 4 that the service will not launch until 2013, giving Netflix a bit of time to regroup in the wake of a 7% stock slump.

While it's being tested secretly on private Beta, a help section about the new site is publicly available online. Based on this, the instant video detectives over at GigaOm discovered the following:

  • Subscriptions start at $6 per month. This gives users access to the complete catalogue of titles (which is exected to be much smaller than that of Netflix). For $8 per month, four "Redbox credits" are applied to the subscriber's account per month, allowing rental of four DVDs from Redbox kiosks.
  • Like Netflix, Redbox Instant will use Silverlight for video streaming.
  • Redbox Instant will be initially available on the web, Android and iOS devices, XBox 360 and some Samsung TVs and Blu-ray players.
  • Customers can register up to five devices for the service.

This article is related to: News, Redbox, Digital Future, News


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.