New Details Revealed About Netflix Competitor Redbox Instant -- Subscription Costs, Possible Date of Launch UPDATE

by Beth Hanna
November 30, 2012 12:43 PM
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New details were revealed today about "Redbox Instant by Verizon," Redbox's unwieldy-named, soon-to-be-launched online streaming and DVD service -- and Netflix competitor.

Redbox Instant is set to go live at some point before the end of the year. UPDATE: It was announced December 4 that the service will not launch until 2013, giving Netflix a bit of time to regroup in the wake of a 7% stock slump.

While it's being tested secretly on private Beta, a help section about the new site is publicly available online. Based on this, the instant video detectives over at GigaOm discovered the following:

  • Subscriptions start at $6 per month. This gives users access to the complete catalogue of titles (which is exected to be much smaller than that of Netflix). For $8 per month, four "Redbox credits" are applied to the subscriber's account per month, allowing rental of four DVDs from Redbox kiosks.
  • Like Netflix, Redbox Instant will use Silverlight for video streaming.
  • Redbox Instant will be initially available on the web, Android and iOS devices, XBox 360 and some Samsung TVs and Blu-ray players.
  • Customers can register up to five devices for the service.
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More: News, Redbox, Digital Future, News

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