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Relativity Adds Curtin as Marketing Chief

by Anne Thompson
April 6, 2011 12:36 PM
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Thompson on Hollywood

Relativity Media CEO Ryan Kavanugh made official Wednesday his appointment of Terry Curtin as president of theatrical marketing.

Curtin will leave her gig as co-president of entertainment at the Cimarron Group to oversee Relativity's marketing planning, strategy and execution. Peter Adee recently chose to leave the post after an eight-month transition following Relativity's takeover of Overture. (More details below.)

Curtin will oversee marketing on Relativity's upcoming slate including the film adaptation of the book Judy Moody and the NOT Bummer Summer (June 10), David R. Ellis’ Shark Night 3-D (September 2), Immortals (November 11), starring Henry Cavill, as well as the upcoming untitled Snow White film starring Lily Collins as Snow White, Julia Roberts as the queen and Armie Hammer as the prince.

At Cimarron Group, Curtin’s responsibilities included producing creative advertising elements for feature film and television campaigns, business development, corporate branding, client relations and co-oversight of more than 150 employees. Curtin was also instrumental in launching a strategy division at the agency that provides campaign blueprints, creative positioning, detailed audience analytics and tactical solutions in such areas as creative, digital, media and publicity. While at Cimarron, Curtin contributed to such successful campaigns as True Grit, Monsters vs. Aliens, Gran Torino, Snow Flower and the Secret Fan, The CW’s The Vampire Diaries, Invictus, The Fourth Kind, GI Joe and The Twilight Saga (Twilight, New Moon, Eclipse).

Prior to her position at Cimarron, Curtin was CEO/Creative Director of Intralink Film Graphic Design, where she contributed to such campaigns as American Gangster, The Da Vinci Code, The CW’s Gossip Girl, as well as such critically acclaimed projects as The Namesake, Young at Heart and The Kite Runner. Previously, Curtin was the President of Marketing and Distribution for Revolution Studios and has also held prominent roles in the marketing departments for Universal, Disney and 20th Century Fox.


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