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Studios Rethink Tentpole Strategy Amid Reshoots and Postponements, from 'World War Z' to '47 Ronin'

Thompson on Hollywood By Anne Thompson and Beth Hanna | Thompson on Hollywood August 15, 2012 at 4:27PM

Is Hollywood ready to change its tentpole strategy? I'm hearing that yes, studio heads are realizing that placing too many big bets on too few potential tentpoles--which when they work, do return the most money--is a foolish strategy. The conventional wisdom was always that you spread your risk over a diverse slate of projects, from low-budget comedies and genre fare to high-cost holiday sequels and potential blockbusters. The studios are returning to that approach.
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The films above fit the "multiple weeks" description, which is a worry for projects that started off with huge budgets in the $100-$200 million range. One reason for the reshoot trend is studios' unwillingness to contend with finicky and expensive directors with experience (think David Fincher or Michael Mann); they prefer to bring on relatively inexperienced (cheaper) directors who they can control. For "Ronin," Universal selected first-time director Carl Rinsch, a choice that is now leading to an extensive reshooting of the film's final battle scene, which Rinsch closely supervised. Universal knows that a franchise can be saved via reshoots--as long as it's a savvy producer like Frank Marshall, who helped to turn Doug Liman's "The Bourne Identity" into a lucrative winner.

Of course seasoned veterans can have problems, too. For Marc Forster's "World War Z," writers Damon Lindelof and Drew Goddard were pulled in to re-work the film's third act. Forster helmed 2008 Bond installment "Quantum of Solace," so he has the wherewithall to pull off a big production, but a major seven-week reshoot is in the works for "World War." And a major star's career is at stake: Brad Pitt may be willing to take a flyer on a small indie film he does for cred--but not a big-studio movie intended to burnish his marquee value. The other question is whether Pitt is even speaking  to Forster. 

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This article is related to: World War Z, Universal, 47 Ronin, News


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