Burr moves from descriptions of what makes these celebrities attractive to movie fans and to analysis of these players' importance in cinema and popular culture. Ford, for example, was "the first star 'brand' in a modern sense." Because of the timing of such iconic roles as Indiana Jones, Ford was associated with tie-in products, toys, TV appearances--and a multitude of sequels.
Burr does make the occasional confusing claim. He calls Keanu Reeves an "oddly elegant space cadet of a leading man… Gregory Peck reincarnated as a dude." Hmm? And, not to nitpick all the actors he left out, I do feel that he could have had fun with James Franco.
Mostly though, Burr is on track. Fred Astaire is an "art deco swizzle stick," Paul Newman's vibe is "unpretentious cynicism," Judd Nelson reads like "a crude caricature of Brando by way of Dean," Kristen Stewart is "grace wrapped in sullenness."
"Gods Like Us" is most comfortable at the start of film history. Burr makes it clear that he wants to guide us through the first generation of movie stars in order to explain more recent iterations.
He gushes over Mary Pickford, who with husband and United Artists founding partner Douglas Fairbanks comprised the earliest celebrity couple (the Brangelina precursor's mansion was called "Pickfair").
Burr reminds that female celebrities mattered more in the Silent Era, that in fact early cinema was actually geared towards women. "The cinema, as a mass projection of a secret inner life, mattered more to the half of the population without power," he writes, and goes on to carefully trace the path of gender dynamics.
Burr highlights the resonance of the first time things happened in cinema. "Gone with the Wind," for example, was the first instance of an adaptation or film that induced a country-wide guessing game for the casting of the central character -- Scarlett O'Hara. This "cultural parlor game" showed up most recently in debates on the casting of Lisbeth Salander and Katniss Everdeen.
The critic connects multiple generations of stars, noting family resemblance and what makes them different and relevant for the latest incarnation: "Jimmy Stewart and Tom Hanks represent good men in an unkind world, but where the former responds with troubled decency the latter wields ease and bonhomie." Of the second generation Brandos, he anoints Pacino, DeNiro, and Voight.
Sometimes you're not sure where Burr is going with his connections, as when he compares Woody Allen and Clint Eastwood, who are "on the surface, diametrically opposed star personas, yet both are irreducible" directors, actors, and personae. In the chapter entitled "The Glamour Backlash," he gives a brilliant explanation of why 1978's "Animal House" found such audience love: it "fed into and articulated a growing frustration with the culture's overbearing political correctness."