Click to Skip Ad
Closing in...
Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Remembering Film Critic Richard Corliss (1944-2015) Remembering Film Critic Richard Corliss (1944-2015) Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Ricky Strauss Takes Disney Marketing Presidency UPDATED

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood January 13, 2012 at 2:23PM

One of the topics of discussion at the Critics Choice Awards last night was who would get the open Disney marketing job. Having given the post to movie business outsider M.T. Carney 19 months ago--which rarely works, unless it's television--Disney Studio chairman Rich Ross was expected to go inside this time.
1
Ricky Strauss
Ricky Strauss

One of the topics of discussion at the Critics Choice Awards last night was who would get the open Disney marketing job. Having given the post to movie business outsider M.T. Carney 19 months ago--which rarely works, unless it's television--Disney Studio chairman Rich Ross was expected to go inside this time.

And so he has, but from an unexpected quarter. I always thought that Ricky Strauss had one of those rare unpressured creative jobs everyone envies, working as billionaire Jeff Skoll's president at Participant Media (""An Inconvenient Truth," The Kite Runner," "The Visitor," and "Contagion"). Well, he's ready to move back into the Big Studio Show (with a payday to match) and return to his marketing roots. He's taking over the marketing reins as Walt Disney Studios' president of worldwide marketing.

Carney gave her resignation under fire, some speculated, from Steven Spielberg's displeasure with Disney's marketing of DreamWorks' "War Horse." Strauss had worked on "The Help," which went much better. He'll step in just as the studio can't afford to botch some upcoming tentpole titles, from DreamWorks (Spielberg's "Lincoln"), Pixar ("Brave") and Marvel ("The Avengers") to the studio's own $250 million "John Carter."

“I am happy to welcome Ricky Strauss to The Walt Disney Studios family,” said Ross. “With 25 years of industry experience, he brings a deep understanding of all aspects of the film business as well as incredible skill in branding and cutting-edge marketing. He will undoubtedly raise the Studios’ creative bar as we enter 2012 and look ahead at showcasing a spectacular slate of films to audiences around the world.”

Prior to joining Participant in 2005, Strauss founded Sony-based Ricochet Entertainment, where he executive-produced "The Sweetest Thing," starring Cameron Diaz. He also spent 16 years at Sony, where he served as a senior marketing executive (Columbia/TriStar Pictures) and later as senior v-p of production.

This article is related to: Disney , News, Marketing


E-Mail Updates