By Anne Thompson | Thompson on Hollywood April 23, 2012 at 6:10AM
Forget SKYNET or The Matrix. The real villain in our world is marketing, says Ignition Creative's Jamie Bradshaw, who co-wrote, directed and produced Roadside Attraction's upcoming sci-fi dystopian thriller "Branded" with Alexander Doulerain of Russia's Networks TNT.
“The most powerful weapon on earth today is not a gun or a disease, nor is it even visible to many," says Bradshaw. "It is Marketing. Marketing is the power to control your desires and change your mind, and if you look closer there is something about it that is not of this earth.”
Roadside Attractions has acquired all North American rights to the twisty futuristic thriller starring Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dabkunaite and Max Von Sydow. They plan a national release in September. Lionsgate owns home entertainment, VOD and other ancillary rights through its Roadside output deal.
"Branded"'s nightmare vision of the future involves corporate brands that mount a global conspiracy to infiltrate minds, keeping the public disillusioned, dependent and passive. (Hasn't this already happened?) One man (Ed Stoppard) is on a lone mission to unlock the conspiracy; he fights an epic battle with the hidden forces that control the world. “I worked for many years in marketing," says Doulerain, "and have to say as fantastical as the plot of our movie might seem it is as real as it gets.”
Roadside Attractions' recent indie releases include Oscar-nominated "Margin Call" and "Albert Nobbs" as well as Jennifer Westfeldt's romantic comedy "Friends with Kids." Still to come is Nicholas Jarecki’s Sundance pick-up "Arbitrage," starring Richard Gere, Susan Sarandon and Brit Marling.