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Robinov Reveals Warner Bros. Strategy and Superman Reboot

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood August 22, 2008 at 1:53AM

Originally posted on Variety.comClearly, Warner Bros. is abandoning the idea of sending Superman into a movie with other superheroes, like a Superman/Batman movie or Justice League, because as Warner prexy Jeff Robinov admits in this long interview with The Wall Street Journal about his studio's future strategy, right now Warners doesn't know who Superman is. Wanted: a new model Superman.
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Originally posted on Variety.com

Thompson on Hollywood

Clearly, Warner Bros. is abandoning the idea of sending Superman into a movie with other superheroes, like a Superman/Batman movie or Justice League, because as Warner prexy Jeff Robinov admits in this long interview with The Wall Street Journal about his studio's future strategy, right now Warners doesn't know who Superman is. Wanted: a new model Superman.

Figuring out how the iconic DC comic character will proceed is front and center for the studio, which was not entirely happy with Bryan Singer's Superman Returns. Neither were many fans, who objected to the love triangle with a married Lois Lane, as well as her child, fathered by Superman. They also want a mightier and more formidable villain than Lex Luthor, played by Kevin Spacey. Director Bryan Singer, who is currently attached to what was to be a Superman Returns sequel, had promised fanns at Comic-Con to go "Wrath of Khan" on it. If Singer, who has been preoccupied with his upcoming World War II Tom Cruise movie, Valkyrie, can't find a "reboot" that meets Warners' expectations, they'll move on.

Clearly, the fans care deeply about this superhero. Comments flood in whenever we touch on the subject. There's life in the venerable comic book character yet, if Warners can crack this challenge.

This article is related to: Franchises, Studios, Superman, Batman, Warner Bros./New Line


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.