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Ron Howard and Bryce Dallas Howard's 'Project Imaginat10n' Contest Underway, Jamie Foxx's Short Film Goes Into Production UPDATE

Photo of Ryan Lattanzio By Ryan Lattanzio | TOH! May 20, 2013 at 2:50PM

Director Ron Howard and daughter/actress Bryce Dallas Howard have teamed up to jump on the user-generated content bandwagon with the new film contest for Canon, "Project Imaginat10n." A number of celebrity directors are getting involved in the project, including Eva Longoria, James Murphy, Georgina Chapman and Jamie Foxx, who recently starting shooting his short film in Brooklyn.
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Jamie Foxx on set during "Project Imaginat10n"
Jamie Foxx on set during "Project Imaginat10n"

Director Ron Howard and daughter/actress Bryce Dallas Howard have teamed up to jump on the user-generated content bandwagon with the new film contest for Canon, "Project Imaginat10n." A number of celebrity directors are getting involved in the project, including Eva Longoria, James Murphy, Georgina Chapman and Jamie Foxx, who recently starting shooting his short film in Brooklyn.

The film stars Tyrin Turner, Foxx's longtime friend and the star of "Menace II Society," and Foxx's "Django Unchained" co-star Nichole Galicia. Howard, along with Foxx's mentor on the set, David West, paid on-set visits during shooting.

Ron Howard
Ron Howard

Beginning June 4, filmmakers of all skill levels can submit up to five photographs per 10 storytelling prompts -- among them, "setting," "mood," "backstory" and "the unknown." Submissions close in the fall and after a judging panel selects finalists in mid-October, Ron Howard and a public vote will determine 91 winning photographs. 

Then, directors will choose 10 photos, one per theme, to set the stage for their own short films. Five winning consumer-generated films based on the photos will premiere at the Project Imaginat10n Film Festival along with the celebrity films. Bryce Dallas Howard, who recently directed a photo-inspired short called "when you find me," will act as mentor to the filmmakers as she unrolls a new web series, "Bryce's Project Imaginat10n Film Contest Tutorial."

Check out the contest here.

This article is related to: Ron Howard, Bryce Dallas Howard


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.