Click to Skip Ad
Closing in...
WATCH: Super Bowl Movie Spots and Star-Studded Ads (UPDATED) WATCH: Super Bowl Movie Spots and Star-Studded Ads (UPDATED) Top 10 Takeaways:  'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million Top 10 Takeaways: 'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents Inside the Directors Guild Awards Inside the Directors Guild Awards Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Why 'Star Wars: The Force Awakens' Should Win the VFX Oscar Why 'Star Wars: The Force Awakens' Should Win the VFX Oscar Why George Miller Should Win DGA Award and Directing Oscar for 'Mad Max: Fury Road' Why George Miller Should Win DGA Award and Directing Oscar for 'Mad Max: Fury Road' Universal Rejiggers Its Specialty Division Again Universal Rejiggers Its Specialty Division Again How Sony Pictures Classics Picked Up Four Pictures at Sundance How Sony Pictures Classics Picked Up Four Pictures at Sundance TOH! Ranks the Films of the Coen Brothers from Worst to Best TOH! Ranks the Films of the Coen Brothers from Worst to Best Sundance Video: How Screenwriter and Hollywood Exec James Schamus Made his Directing Debut with 'Indignation' Sundance Video: How Screenwriter and Hollywood Exec James Schamus Made his Directing Debut with 'Indignation' How the 'The People v. O.J. Simpson' Writers Found 6 Characters for their 'Shakespearean High-Wire Act' How the 'The People v. O.J. Simpson' Writers Found 6 Characters for their 'Shakespearean High-Wire Act' WATCH: Josh Brolin on His 'Christ-Like' Character in the Coen Brothers' 'Hail, Caesar!' (EXCLUSIVE) WATCH: Josh Brolin on His 'Christ-Like' Character in the Coen Brothers' 'Hail, Caesar!' (EXCLUSIVE) How 'American Crime Story' Explains Our Obsession with the O.J. Simpson Trial How 'American Crime Story' Explains Our Obsession with the O.J. Simpson Trial Arthouse Audit: Natalie Portman Indie 'Jane Got a Gun' Flops, Oscar Shorts and 'Ip Man 3' Soar Arthouse Audit: Natalie Portman Indie 'Jane Got a Gun' Flops, Oscar Shorts and 'Ip Man 3' Soar The Oscars' Year of the Crucible: Evaluating the Nominees for Best Cinematography The Oscars' Year of the Crucible: Evaluating the Nominees for Best Cinematography Oscar Predictions 2016 Oscar Predictions 2016 WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight'

Hollywood A-Listers Ron Howard and Brian Grazer Return to Web to Chase Young and Tech-Savvy with New Digital Studio

Thompson on Hollywood By Anne Thompson and Ryan Lattanzio | Thompson on Hollywood April 3, 2014 at 12:27PM

Maryland-based nonfiction media company Discovery Communications is partnering with longtime collaborators and Imagine Entertainment spearheads Ron Howard and Brian Grazer to launch a new digital studio called New Form. The studio will focus on content outside the traditional media models of film and television.
0
Ron Howard
Ron Howard

Longtime Imagine Entertainment spearheads Ron Howard and Brian Grazer are partnering with Maryland-based nonfiction media company Discovery Communications to launch a new digital studio called New Form. Howard and Grazer have long been engaged with new media and tech--they founded website Pop.com before the world was ready for it. The studio will focus on content outside the traditional media models of film and television, Variety reports in an interview with producer Grazer, writer/director/producer Howard and Discovery CEO David Zaslav. This is yet another example of Hollywood A-listers facing dwindling returns in their old movie space--and these guys are at the top of the Hollywood pyramid. They made "Rush" as an indie-funded European film for Working Title. 

Zaslav told Variety that Howard, who cut his teeth in television, and Grazer, who produced Howard's Oscar winner "A Beautiful Mind," are "two of the best scripted storytellers of our generation." Discovery turned to the Imagine duo for innovative ideas for original programming aimed at tech-savvy, younger viewers who've grown up amid a rapidly changing content paradigm.

Thus, New Form will hone both scripted and unscripted projects in a variety of formats, and will license to digital distributors. And Discovery, Grazer and Howard aren't interested in adhering to what is standard. Glazer said, "I love making movies and TV but a byproduct of that is it provides you access to really creative and interesting people whose stories don’t always translate to a 30-minute TV show or a two-hour movie."

At the outset, New Form will produce short-form web videos that may hit old-guard portals like Yahoo and AOL, as well as more cutting-edge platforms. The venture is backed by financing from Discovery, Imagine, former William Morris chief Jim Wiatt, CAA attorney Craig Jacobson, former Tribune Broadcast president Ed Wilson and Imagine cochair Michael Roseneberg.

This article is related to: News, Ron Howard, Brian Grazer, Web/Tech, Tech News, Tech


E-Mail Updates






Festivals on TOH



Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.