By Anne Thompson | Thompson on Hollywood September 17, 2010 at 9:06AM
Founded in 1998, movie-review aggregator Rotten Tomatoes is making changes under new owner Flixster. It’s going social.
While I am a great believer in the authority of film critics, Flixster and Rotten Tomatoes are bowing to the power of social recommendation software by partnering with Facebook to offer friend opinions to users who are logged into Facebook when they visit RT or Flixster, along with personalized movie recommendations based upon the movies they’ve liked. Both sites are also adding an Audience Score--an aggregation of all ratings and reviews contributed by Flixster users – alongside the Tomatometer-- to every movie page.
“Our new social features are ‘word-of-mouth’ on steroids,” said Joe Greenstein, CEO and co-founder of Flixster.