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Rotten Tomatoes Goes Social

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 17, 2010 at 9:06AM

Founded in 1998, movie-review aggregator Rotten Tomatoes is making changes under new owner Flixster. It’s going social.
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Thompson on Hollywood

Founded in 1998, movie-review aggregator Rotten Tomatoes is making changes under new owner Flixster. It’s going social.

While I am a great believer in the authority of film critics, Flixster and Rotten Tomatoes are bowing to the power of social recommendation software by partnering with Facebook to offer friend opinions to users who are logged into Facebook when they visit RT or Flixster, along with personalized movie recommendations based upon the movies they’ve liked. Both sites are also adding an Audience Score--an aggregation of all ratings and reviews contributed by Flixster users – alongside the Tomatometer-- to every movie page.

“Our new social features are ‘word-of-mouth’ on steroids,” said Joe Greenstein, CEO and co-founder of Flixster.

This article is related to: Web/Tech, Reviews, Digital Future


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.