Media titan Barry Diller and uber-producer Scott Rudin are joining forces for a new e-book publishing house, Brightline; they are partnering with Brooklyn-based start-up Atavist, already well known for publishing long-form articles for tablets. Rudin, who tends toward high-pedigree, Oscar-friendly literary film adaptations (think "The Hours," "No Country for Old Men"), seems a natural choice for going into the e-book business.
Notably, Brightline is also incorporating a bit of the old-school into its publishing venture -- the company will produce physical books, too. Short and long-form fiction, as well as non-fiction, will all be Brightline's focus, with a projected start date of mid-2013.
Diller's IAC, which is also backs Tina Brown's Newsweek and The Daily Beast, will reportedly put $20 million into the new company. Movie mogul Harvey Weinstein is weathered many ups and downs during his decade-long foray in the book business.