Imagine/Universal 'Rush'

The first trailer for Ron Howard's "Rush" has landed. Penned by Peter Morgan ("The Queen"), the film stars Avenger Chris Hemsworth and Daniel Bruhl ("Inglourious Basterds") as '70s Formula 1 racing stars and rivals, Brit playboy James Hunt and and Austrian Niki Lauda. 

Both Hemsworth and Bruhl narrate throughout the trailer in character, chronicling Lauda's near-deadly crash, followed by his return to the sport and renewed intense rivalry with Hunt.

The Universal film hits theaters on September 20, in time for the front-end of Oscar season.