Filmmakers Per Fly, Ole Christian Madsen, Dagur Kari and Janus Metz are also participating. The company aims to combine Scandinavian film traditions with the strength and scale of the US film industry. It has currently secured the funding for the initial six projects. Creative Alliance will subsequently continue to produce films of all budgets levels.
Producers Lars Knudsen and Jay Van Hoy's newly created Parts & Labor International, along with producers Nikolaj Vibe Michelsen and Jacob Jorgensen, are working in collaboration with the filmmakers to form Creative Alliance.