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WATCH: The Uncensored Scarlett Johansson Super Bowl Ad That's Gone Viral

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood January 29, 2014 at 12:16PM

Something about the combination of "Scarlett Johansson" and "banned" has made SodaStream's Super Bowl ad, starring the comely actress, go viral. Which is actually what Ms. Johansson wishes for in the ad. Watch below.
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Scarlett Johansson SodaStream

Something about the combination of "Scarlett Johansson" and "banned" has made SodaStream's Super Bowl ad, starring the comely actress, go viral. Which is actually what Ms. Johansson wishes for in the ad. Watch below.

In the spot, Johansson drops her robe to reveal a slinky dress and sips on a SodaStream in a rather provocative way. But the Super Bowl has no problem with sexiness. Where the ad gets in trouble is Johansson mentioning at the end: "Sorry, Coke and Pepsi." Pepsi is sponsoring the halftime show.

An edited version will run on game day, but check out the original banned spot now:

(Meanwhile, catch Tom Hiddleston, Ben Kingsley and Mark Strong in Jaguar's movie villain Super Bowl ad here.)

This article is related to: Video, Video, Scarlett Johansson, Super Bowl


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.