Would Kurtzman have sacrificed some budget and maybe his two terrific leads? Maybe. With "People Like Us," two confident actors, "Star Trek" star Chris Pine and Elizabeth Banks ("The Hunger Games"), show that they can carry a film. Does Kurtzman hit a four-star, Oscar-worthy home run that will inspire critics to urge readers to run to their local multiplex?
No. And that's the reason why dramas are so scary to studios. They have reason to be wary of these execution and critic dependent movies that have to be 100% winners. So few of them are. How could they be? Part of the problem is that they make too few of them. No one knows what to expect anymore.
Will audiences show up? Hard to say. As the studios neglect and ignore the wide variety of genres that used to flourish in Hollywood's adult-focused heyday--forcing them to migrate to television and cable-- folks in Hollywood as well as moviegoers are losing two sets of skills: how to make and how to watch westerns, musicals, dramas and melodramas. It's like losing a language. That's why underserved adult fans--who are today's most frequent moviegoers, as opposed to fickle and distracted young males -- will likely respond to this movie, not kids.
On the plus side, this DreamWorks/Disney release only cost $16 million, which makes it easier to come out ahead. But I question Disney's decision to push it out on 2000 screens. They argue that at the height of summer it's the only way to counteract the big guns. And it may be that knowing that "People Like Us" won't get 100% great reviews is a good reason to buy ad dollars to sell the movie to filmgoers. But Pine and Banks are not marquee draws at the box office. Pine is only a star in the "Star Trek" franchise as Captain Kirk. Which is all the more reason for the skillful stage actor to show what he can do, diversify and build his audience. (At the premiere after-party, when I told the tall actor that I saw him in "The Lieutenant of Inishmore," he grinned with pride. "That's my favorite thing," he said.)
But every time one of these movies fails, it makes it harder for other studio execs to step up to the plate. It's a vicious circle. So give Kurtzman, who has risen in the Hollywood firmament with partner Bob Orci not only as a writer of big-budget behemoths such as "Star Trek" and "Transformers" and yes, "Cowboys & Aliens," but produced commercial smart romantic comedy "The Proposal," points for bravery. (Here's my "Star Trek" flipcam interview with Kurtzman and Orci.)
Here are two early LAFF reviews:
THR: "As overcranked as it is -- the film is directed as if it were an action drama, with two or three times more cuts than necessary -- People Like Us has a persuasive emotional pull at its heart that's hard to deny."
Variety: "Genuine emotions barely win out over soapy complications in People Like Us."
On the other hand, Lorene Scarfaria's "Seeking a Friend for the End of the World" is a case where Focus Features should not have allowed her to direct. The story is that the writer of "Nick and Norah's Infinite Playlist" insisted on directing. Well, they should have just said no. Why? Because as hard as it is to write and direct a drama, it's even harder to do a romantic pre-apocalyptic romantic comedy.