"…this adult audience grew up going to movies; it's an ingrained habit that they enjoy, unlike younger viewers who are increasingly indifferent to whether they watch a movie in a theater, on TV, or on a phone. And for moviegoers in their teens and twenties, movies are on a much longer list of things vying for their entertainment dollar."
Adults crave original content, and the studios should give it to them. But recycling original ideas is not necessarily the solution, and dulls the edge. The idea of a "Bridesmaids" sequel was quickly entertained after the "surprise success" of the Kristin Wiig comedy because it was interpreted as a newly discovered audience that needed to be capitalized on. No, it wasn't a new audience. It's a neglected audience, and one that isn't stupid. Luckily, Wiig wasn't on board for a sequel (while "The Hangover" lives on, recycling the same crass content sans the laughs). "Marigold" stars Maggie Smith, Judi Dench, Tom Wilkinson & company may return for another outing, and it may do well, but that's really not what the box office numbers are asking for.