More information on ShortsHD is below:
Short film is the only recognized movie category not widely available on U.S. television today. “Short Films are growing in popularity and we are excited to help increase the visibility for this great art form, while also giving our customers even more quality HD programming to choose from,” said Toby Berlin, vice president Programming Acquisitions, DIRECTV.
ShortsHD is the first and only high-definition movie channel of its kind. It has experienced significant growth since its US debut in 2010. The launch on DIRECTV comes on the heels of a highly successful theatrical release for “The Oscar ® Nominated Short Films of 2011” and distribution growth for its television networks in the U.S. and Europe. With the addition of DIRECTV, the network is now available to over 40 million homes worldwide.
“Short movies are addictive. The audiences are passionate and growing”, said ShortsHD Chief Executive, Carter Pilcher. “We’re excited to bring the world of short movies to DIRECTV subscribers”. Pilcher recently lead efforts to create the first annual Short Film Awards this year, highlighted by a lifetime achievement award for John Lasseter, the two-time Academy Award®-winning director of Pixar Animation Studios.
Shorts International also recently partnered with Movies On Demand to bring the feature presentations of the Oscar ® Nominated Shorts 2011 to VOD with major operators last month and has built a steady revenue stream from e-commerce platforms such as iTunes. ShortsTV operates in France, Belgium, Turkey and Luxembourg. Negotiations on behalf of ShortsHD were led by HotHouse Media.