SPC has set an Oscar-friendly date of December 19 for the film's release, signaling that it is going for the whole enchilada--foreign films don't have to be released stateside in the calendar year to be eligible, just in their country of origin, and SPC often waits to release their foreign films in the more visible post-nominations corridor.
We can expect the film to turn up at fall film festivals, and for well-known Trintignant and Riva, while they are somewhat fragile, to do some promo touring in support of acting nominations. Trintignant and Riva play a loving, cultivated retired couple who are in their eighties; when the woman has a stroke, her husband must care for his partner. Haneke could also be a candidate for best director.
"Amour" is the third go-round for Haneke and SPC, who released "Cache" and 2009 Palme d"Or winner "The White Ribbon," which earned two Oscar nominations, for foreign film and cinematography. This is only the second time a director has won back-to-back Cannes prizes; the other was Bille August, for "Best Intentions" after "Pelle the Conqueror."
SPC also acquired before the festival Jacques Audiard's "Rust and Bone," which came away empty-handed; Marion Cotillard was expected to have a shot at the Best Actress prize, which did not go to Riva either but to the two young non-pro stars of Cristian Mungiu's "Beyond the Hills." And during the Fest SPC scooped up likely Chile submission, "No," a Director's Fortnight entry about the ad campaign that cost Chilean dictator Pinochet the 1988 election, directed by Pablo Larrain and starring Gael Garcia Bernal.