By Brian Fuson | Thompson on Hollywood July 23, 2012 at 4:39PM
Prior to the tragedy in Colorado some had projected that “Dark Knight Rises” could run as high as the $190 million area, but those projections were out of whack given a tragedy of this magnitude. But besides the horrific events at the one screening in Colorado, the film had a 2 hour and 45 minute running time working against it as well as a lack of higher priced 3-D tickets. An hour of the film was shot in IMAX and it did pick up a slight boost from those higher priced tickets at 332 IMAX locations, whixh contributed a sturdy $19 million to the domestic cume. In contrast, a sizable 52% of theaters for “The Avengers” were playing in 3-D and the running time was a shorter 2 hours and 22 minutes.
The first day gross for the “Dark Knight Rises,” including the midnight shows, was $75.8 million, which was good enough for the third biggest single-day gross of all-time, behind the $91.1 million of “Deathly Hallows Part 2” and the $80.8 million of “The Avengers,” but ahead of “The Twilight Saga: New Moon” with $72.7 million.
“Dark Knight Rises” was produced by Warner Bros. and Legendary Pictures for around $230 million after tax credits, with Legendary covering about 25% of the cost, which has been reported to be between $250 million to $300 million. Altogether the Batman franchise has been a lucrative one for the studio as the six films, not including “Dark Knight Rises,” has generated a stellar $2.6 billion worldwide just at the boxoffice.
Prospects down the road for the Caped Crusader look promising as the film was well received by critics, picking up a strapping aggregate 87% favorable grade according to RottenTomatoes.com, and picked up an outstanding CinemaScore of “A” from audiences. Pleasing both critics and moviegoers all but guarantees solid holds down the road.
The other top films in the marketplace had solid performances this weekend, drawing from diverse genres and demographics, with three PG-rated family appealing films still hanging around the top 10.
On its sophomore session 20th Century Fox’s PG-rated family film “Ice Age: Continental Drift” was in the second spot with $20.4 million, slipping a mild 56% from its debut a week ago. The CG animated comedy has thawed out a cool $88.8 million cume to date.
Sony’s “The Amazing Spider-Man” was in the third slot with $10.89 million, down 69% in its third weekend as it took a direct hit from competing like-genre “Dark Knight Rises.” Not to be dismayed, the webbed one has picked up a stout $228.6 million so far.
The R-rated raunchy comedy “Ted” from Universal was in the fourth spot, adding $10 million to bring the cume to $180.4 million. And Disney’s “The Brave” placed fifth with $6 million as the PG-rated CG animated family film from Pixar cruised past the $200 million mark last week and has a total of $208.8 million in the till.