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Sundance Artist Services Program Expands Self-Distribution Platforms

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by Anne Thompson
April 12, 2012 4:39 PM
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Sundance Film Festival

Amazon Instant Video, Hulu, iTunes, SundanceNow, YouTube, Netflix.

These platforms are available now for the Sundance Institute Artist Services program, launched in January 2011. Now Sundance is expanding the self-distribution program, which is open to Sundance-affiliated indie filmmakers, to four new platforms: Microsoft Xbox, SnagFilms, Sony Entertainment Network’s Video Unlimited service and VUDU. They will be available for filmmakers this summer.

Institute artists are offered exclusive opportunities for creative self-distribution, marketing and financing solutions for their films. Since the program launched in January 2011, reports Sundance, more than $1.8 million has been raised for Institute artists via Kickstarter and 13 films are now accessible by the public on a variety of platforms.

"Audiences are accessing independent films via a range of platforms and storefronts, which speaks to the need for filmmakers to make their work available in a variety of ways," said Keri Putnam, Executive Director of Sundance Institute. "Beyond that, the more options we’re able to offer our filmmakers, the better able they are to customize their self-distribution programs and work towards individual goals for their films."

New Video® is the exclusive aggregation partner for distribution across all portals participating in the Artist Services program, which is made possible by The Bertha Foundation.

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