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Sundance Institute's Artist Services Program Expands with New Non-Profits and Digital Partners

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by Sophia Savage
January 17, 2013 6:00 PM
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Reelhouse title 'I'm Me'
Reelhouse title 'I'm Me'

The Sundance Institute's Artist Services program announces it has expanded to include selected films supported by one foundation and five non-profits, all of which will help the program shape itself and the services it provides to filmmakers.

The Bertha Foundation, BRITDOC, Cinereach, Film Independent, the Independent Filmmaker Project and the San Francisco Film Society will all select films that received their support to get digital distribution through Artist Services. They will work with the organizations and partner Cinedigm -- New Video to determine distribution strategies. Each of the organizations also aim to expand opportunities for their own alumni using Artist Services as their model.

Sundance's Keri Putman states:

“Now more than ever filmmakers need to be creative and entrepreneurial in order to get their stories to audiences. Sundance Institute embraces cross-organizational collaboration in an effort to increase the collective impact on the field; it is in this spirit that we welcome the input of our colleagues to further help us shape the Artist Services program. Our hope is that it contributes to the long-term sustainability of independent film careers and a greater diversity of films reaching audiences each year.”

Artist Services also announces the addition of new partners Tugg, Reelhouse, VHX, and Vimeo. They join current partners Kickstarter , GoWatchIt, and Topspin Media, as well as ten digital retailers. The new partners will be at the annual Artist Services Workshop, January 21 at the Sundance Film Festival.

Reelhouse's William Mainguy states “We want to do for web video – from shorts to full-length features – what the Institute has done for independent film for over three decades. Their artists are exactly the kind of content creators who would most benefit from the advantages offered by Reelhouse.” Their aim is to provide an uncomplicated and open marketplace where the focus is on the content creator. The platform provides tools necessary for self-distribution, ways to monotize intellectual property and market it to a fan base.

More about Reelhouse here.

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