Click to Skip Ad
Closing in...
Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Remembering Film Critic Richard Corliss (1944-2015) Remembering Film Critic Richard Corliss (1944-2015) Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Sundance: Digital Moguls Hawk MySpace and IMDb

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood January 21, 2009 at 2:32AM

While the Sundance media reports on the beleaguered independent theatrical market, which may never return to its former robust self--even with diminished production over the next few years--various Internet moguls are in Sundance networking and hawking their movie-centric wares.
0

 DeWolfeDSCN7620

While the Sundance media reports on the beleaguered independent theatrical market, which may never return to its former robust self--even with diminished production over the next few years--various Internet moguls are in Sundance networking and hawking their movie-centric wares.

While NetFlix's Reed Hastings insisted he was just watching movies, Col Needham, the Bristol-based film buff founder of Amazon-owned IMDb, the biggest movie website, is in Park City for the second time, hosting meetings at his suite at the spanking new Hotel Park City. With Without a Box, FilmFinders and Amazon Unbox, IMDb is moving steadily into building a bigger movie community and adding content. Here's its Road to Sundance Page.

Chris DeWolfe, one of the co-founders of MySpace, is in Sundance for the fourth year, holding court at the MySpace Cafe (which has free computers) and looking to push harder on the movie side into some of the same initiatives that worked so well for music. It's about giving people pages and marketing and fan opportunities. The studios are still taking advantage of MySpace for promoting their movies via official movie sites, and any sequel can take off from an established fanbase with a little updating.

Even though Facebook has made inroads with 46 million viewers (I now ignore my ugly MySpace page), according to comScore Media Metrix, MySpace is still huge, with 76 million unique users. Both are growing. "MySpace mirrors the census of the U.S.," says DeWolfe. "You can talk about early adopters when you're 2 million, but when you're 76 million, it's everyone. 40% of all moms are on MySpace. Kirk Douglas is blogging. People are getting more social online. Their engagement, the number of minutes they spend online, is up 40% this year over last year."

NeedhamDSCN7642

MySpace, like every other movie-oriented site, saw traffic surges related to The Dark Knight: it was the number one destination on the internet to find information about that movie, says DeWolfe, who is partnering with other film sites like Flixter, too.

E-commerce is DeWolfe's new focus: "We're working on selling ringtones, downloads, merchandise, tickets," he says. What about DVDs? "I'm not sure DVD sales are the future of our business. It's not a large profit center, although bands do sell merchandise, tickets, CDs, and DVDs. MySpace is the hub of their entire career. We're looking into the future of download sales. We're selling MP3 downloads. But they aren't large margins, as Steve Jobs will tell you."

Here's my flipcam interview with DeWolfe:

[Originally appeared on Variety.com]

This article is related to: Media, Web/Tech, Festivals, Sundance, MySpace


E-Mail Updates