Click to Skip Ad
Closing in...
Troubled Western 'Jane Got a Gun' Rescued as Relativity Files for Bankruptcy (Updated) Troubled Western 'Jane Got a Gun' Rescued as Relativity Files for Bankruptcy (Updated) 'The Witch' Won't Open Until 2016, But Its Sundance-Winning Director Has a New Film 'The Witch' Won't Open Until 2016, But Its Sundance-Winning Director Has a New Film Showtime Chief on David Lynch's 'Twin Peaks' Revival: "It's His Show" Showtime Chief on David Lynch's 'Twin Peaks' Revival: "It's His Show" Toronto Film Festival Lineup: What Did They Get? Toronto Film Festival Lineup: What Did They Get? Discover the Brothers Quay, Identical Twin Animators Who Inspired Christopher Nolan Discover the Brothers Quay, Identical Twin Animators Who Inspired Christopher Nolan Richard Linklater's Untitled New Film Pushed to 2016, Might Direct Jennifer Lawrence Movie Richard Linklater's Untitled New Film Pushed to 2016, Might Direct Jennifer Lawrence Movie Jill Soloway Says "There Is an All Out-Attack" on Female Filmmakers Jill Soloway Says "There Is an All Out-Attack" on Female Filmmakers 'Steve Jobs' Joins Fall Festival Contenders as NYFF Centerpiece Gala: What's Coming Up and What's Not (UPDATED) 'Steve Jobs' Joins Fall Festival Contenders as NYFF Centerpiece Gala: What's Coming Up and What's Not (UPDATED) Arthouse Audit: Is 'Phoenix' This Year's 'Ida'? 'Mr. Holmes' Stays Strong Arthouse Audit: Is 'Phoenix' This Year's 'Ida'? 'Mr. Holmes' Stays Strong Friday Box Office: Sandler's 'Pixels' Gets Mixed Response, 'Paper Towns,' 'Southpaw' Not Far Behind Friday Box Office: Sandler's 'Pixels' Gets Mixed Response, 'Paper Towns,' 'Southpaw' Not Far Behind Scott Foundas Explains Why He's Leaving Film Criticism--Again--for Amazon Studios Scott Foundas Explains Why He's Leaving Film Criticism--Again--for Amazon Studios Congrats to Monica Bellucci: She's Making History Congrats to Monica Bellucci: She's Making History Broad Green Dates 'Knight of Cups' and Two More Releases Broad Green Dates 'Knight of Cups' and Two More Releases Watch: The Secret Ingredient to David Lynch's Disorienting Cinema Watch: The Secret Ingredient to David Lynch's Disorienting Cinema First Look: 'No' Director Pablo Larraín Channels 'Neruda' with Gael García Bernal First Look: 'No' Director Pablo Larraín Channels 'Neruda' with Gael García Bernal Is 'The Revenant' the Most Hellish Shoot of All Time? Is 'The Revenant' the Most Hellish Shoot of All Time? Gabriel García Márquez Documentary Coming Soon (Trailer) Gabriel García Márquez Documentary Coming Soon (Trailer) Why I Can't Wait to See 'Crimson Peak,' Guillermo del Toro's Sumptuous Period Thriller (VIDEO) Why I Can't Wait to See 'Crimson Peak,' Guillermo del Toro's Sumptuous Period Thriller (VIDEO) Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A) Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A) Gabriel García Márquez and Akira Kurosawa Talk Film, Writing and 'Rhapsody in August' in 1991 Gabriel García Márquez and Akira Kurosawa Talk Film, Writing and 'Rhapsody in August' in 1991

Sundance Institute Finds Media Relations Director: Ex-Sundance Channel Honcho Sarah Eaton

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood October 25, 2011 at 3:56AM

After a long and exhaustive search, Sundance Institute's Keri Putnam has selected New York PR veteran Sarah Eaton as her new Director of Media Relations. Eaton replaces outgoing Sundance Fest PR chief Brooks Addicott, but will be running a larger more ambitious year-round operation to raise awareness of the non-profit Institute out of Sundance's Santa Monica offices. Eaton is a pro who cares deeply about Sundance and its independent mission; she's a good get.
0
Sundance Institute Finds Media Relations Director: Ex-Sundance Channel Honcho Sarah Eaton

After a long and exhaustive search, Sundance Institute's Keri Putnam has selected New York PR veteran Sarah Eaton as her new Director of Media Relations. Eaton replaces outgoing Sundance Fest PR chief Brooks Addicott, but will be running a larger more ambitious year-round operation to raise awareness of the non-profit Institute out of Sundance's Santa Monica offices. Eaton is a pro who cares deeply about Sundance and its independent mission; she's a good get.


Eaton, who was senior vp of communications at the Sundance Channel for over a decade, will oversee media relations for all programs of the non-profit Institute, including the festival. She will begin November 14, reporting to Director of External Relations Jennifer Arceneaux. Eaton will help to develop, strategize and implement the Institute’s communications plan, working closely with Sundance's development, fundraising, sponsorship and marketing teams. LA-based Media Relations Manager Casey De La Rosa and Park City, Utah-based Media Relations Manager Elizabeth Latenser will report to Eaton.

Eaton was previously Senior Vice President of Communications for Sundance Channel, where she worked from 1999 through 2011. At Sundance Channel she created, executed and managed network communications strategy and media and public relations activities across all business initiatives. She served as strategist on all communications matters for Sundance Channel and developed and executed Awards campaign strategy. Since spring of 2011 Eaton has been a freelance public relations consultant on films and to organizations including the New York Film Festival, Cinema Arts Festival Houston and the Provincetown International Film Festival.
Prior to joining Sundance Channel, Eaton was Vice President of Public Relations for October Films, leading a bi-coastal team responsible for all media and public relations activities for the specialized theatrical film distributor. There, she executed campaigns for films including Robert Altman’s Cookie’s Fortune, Mike Leigh’s Career Girls and Topsy Turvy ̧ Robert Duvall’s Oscar-nominated The Apostle, and Oscar-winning documentary The Last Days by James Moll. She was previously Executive Director of Field Publicity for Fine Line Features, where she developed and executed all field publicity and promotional efforts.

This article is related to: Festivals, Marketing, Sundance


E-Mail Updates








Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.