By Anne Thompson | Thompson on Hollywood January 26, 2011 at 8:06AM
Fox Searchlight brought two new movies to Sundance, and both played like gangbusters: Ed Helms and Miguel Arteta's midwestern comedy Cedar Rapids (February 11), which I've seen--it's hilarious-- and Tom McCarthy's Win Win, starring Golden Globe winner Paul Giamatti as a high school wrestling coach (March 18).
For the first time at Sundance, a distrib took over a storefront on Main Street in Park City and invited folks off the street to come in and play games. The marketing folks dressed it up like Cedar Rapids' Brown Insurance Company and handed out custom badges, T-shirts, mugs, chapstick, hand warmers and hot cider, which I sipped as I interviewed Arteta and Helms. My two-part interview and the film's trailer are below.