By Anne Thompson | Thompson on Hollywood December 17, 2010 at 6:38AM
Killer Films goes digital with a new partnership among producers Christine Vachon and Pam Koffler of Killer Films (Boys Don’t Cry, Far From Heaven) and their former CAA agent, Kevin Iwashina. The trio are jumping into the promising but as yet not remunerative digital content and distribution arena that poses a challenge for independents: How best to use social media to reach a large untapped indie fanbase? Finding an economic model for digital distribution is the indie Holy Grail. Killer Digital will start by producing short and long form video.
Killer Digital is partnering with Digital Artists, an indie studio co-founded by Adam Shaw and William Kendall that produces and distributes original digital entertainment to multiple screens via digital networks and social media platforms. So far, DA has partnered with such talent as Cristiano Ronaldo, Morgan Spurlock, the Farrelly Brothers and YouTube personality Ryan Higa. Killer Digital and Digital Artists plan to "produce, distribute and monetize media for all screens." Their goal: to create smarter opportunities for talent and brands to reach beyond traditional theatrical distribution. The new collaboration will help Digital Artists to "continue building a studio home where established and emerging artist-entrepreneurs can bring their original ideas to life," states Kendall.
At the 2011 Sundance Film Festival, DA and Killer Digital will unveil a four-day live web series that will include reporting on news and trends from both indie players and digital talent. Online viewers can watch live streams as well as interact from home via social media. Killer Digital is offering "creative opportunities for brand sponsorship integrations," they said, in the hope of targeting participating talents’ loyal followings. They aim to "reach millions of engaged fans across numerous content windows."
“The efficiencies of digital production and distribution have empowered filmmakers to be more creative with fewer resources. We share a passion for these creative innovations with Digital Artists, and are excited to work with them to deliver quality stories in this new medium.”
Former Disney production president and marketing executive Oren Aviv is joining Digital Artists’ board of directors as an active advisor; he wants to help talent and brands to "reach beyond the traditional box office," he says. "Progressive content resonates among audiences across any platform."