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Super Bowl Movie Ads UPDATE: 'Star Trek,' Lone Ranger,' 'Iron Man 3,' 'World War Z,' 'Oz the Great and Powerful' [VIDEO]

Thompson on Hollywood By Anne Thompson and Beth Hanna | Thompson on Hollywood February 3, 2013 at 8:45PM

On Super Bowl Sunday (February 3), a spate of new movie ads hit CBS football fans and the web. See the updated spots below. Several studios unveiled Super Bowl spots for their tentpole films.
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Johnny Depp and Armie Hammer in "The Lone Ranger"
Johnny Depp and Armie Hammer in "The Lone Ranger"

On Super Bowl Sunday (February 3), a spate of new movie ads hit CBS football fans and the web. See the updated spots below.

Several studios unveiled Super Bowl spots for their tentpole films. Neither Fox nor Sony had plans for the Super Bowl media blitz, despite having "Wolverine" and "White House Down" in their pipelines, respectively. Warner Bros. also stayed away from game day, with no "Great Gatsby" footage planned.

Paramount had a pre-game 30-second teaser of Brad Pitt's "World War Z" prepped (watch below), while J.J. Abrams' "Star Trek Into Darkness" got a 30-second spot in the second quarter.

Universal revealed a frenetic first trailer for Justin Lin's "Fast & Furious 6," one of three spots featuring popular Dwayne "The Rock" Johnson. He also appears in Summit Entertainment's "Snitch," co-starring Susan Sarandon, and he's also terrific in a dsytopian "Got Milk" milk commercial directed by Peter Berg ("Battleship"). It looked expensive.

Paul Rudd and Seth Rogen also star in a mock Super Bowl advertisement for Samsung (below); it's not a movie advertisement, just the two comedians goofing around.

Disney pulled out all the stops: a 90-second spot for "The Lone Ranger" (below), a 60-second spot for "Iron Man 3," and a super-pixelated new ad for "Oz the Great and Powerful" (below along with the new "Witches" TV spot). They must be trying to drum up male interest for a VFX-packed Sam Raimi flick with primary femme appeal.

Meanwhile, PRNewser's poll on Super Bowl ads asks whether leaked footage, sneak peeks or even the full spot released ahead of time is actually advantageous for the studios and companies shilling their wares. NBC marketing execs are taking the "all buzz is good buzz" stance, while an expert interviewed by the NYT argues that leaks kill the element of surprise and give viewers less reason to tune in.

Here's a YouTube link to all the Super Bowl movie spots. Atlantic Wire live-blogged all the ads.

This article is related to: Trailers, Video, Video, Studios, TV, Television, Television, Trailers


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.