Super Bowl Movie Ads: Shutter Island, Prince of Persia, Alice in Wonderland, Last Airbender

by Anne Thompson
February 4, 2010 4:24 AM
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Thompson on Hollywood
I don't watch the Super Bowl game. I watch the ads. CBS has sold out the spots, reports the LAT:

Despite the weak economy, CBS is charging $2.5 million to more than $3 million for each 30-second spot, about the same amount that NBC collected a year ago.

Three studios have coughed up some bucks for their big-ticket movies. Disney tells me they're hawking Tim Burton's Alice in Wonderland and the Jerry Bruckheimer epic Prince of Persia: Sands of Time. Universal isn't talking about its spots for The Wolfman and Robin Hood. UPDATE: They released the Robin Hood spot, finally: it's on the jump. I've added The Wolfman, too.

And Paramount will air this TV spot for Martin Scorsese's Shutter Island during the game as well as one for M. Night Shyamalan's The Last Airbender. Both Paramount spots on the jump. UPDATE: And Sony's got a spot for The Back-Up Plan, starring Jennifer Lopez.

<a href="http://video.msn.com/?mkt=en-us&from=metadatawidget_en-us_foxpsorts_videocentral&vid=5707f14b-ddeb-45d3-91ad-08cf5211a0d6" target="_new" title="Trailer: The Back-up Plan">Video: Trailer: The Back-up Plan</a>

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More: Video, Marketing, TV, Trailers

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