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Super Bowl Movie Ads: Shutter Island, Prince of Persia, Alice in Wonderland, Last Airbender

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood February 4, 2010 at 4:24AM

I don't watch the Super Bowl game. I watch the ads. CBS has sold out the spots, reports the LAT:
Thompson on Hollywood

I don't watch the Super Bowl game. I watch the ads. CBS has sold out the spots, reports the LAT:

Despite the weak economy, CBS is charging $2.5 million to more than $3 million for each 30-second spot, about the same amount that NBC collected a year ago.

Three studios have coughed up some bucks for their big-ticket movies. Disney tells me they're hawking Tim Burton's Alice in Wonderland and the Jerry Bruckheimer epic Prince of Persia: Sands of Time. Universal isn't talking about its spots for The Wolfman and Robin Hood. UPDATE: They released the Robin Hood spot, finally: it's on the jump. I've added The Wolfman, too.

And Paramount will air this TV spot for Martin Scorsese's Shutter Island during the game as well as one for M. Night Shyamalan's The Last Airbender. Both Paramount spots on the jump. UPDATE: And Sony's got a spot for The Back-Up Plan, starring Jennifer Lopez.

<a href="" target="_new" title="Trailer: The Back-up Plan">Video: Trailer: The Back-up Plan</a>

This article is related to: Video, Marketing, TV, Trailers

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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.