SXSW has announced SXsports, which will launch at the 2014 fest. This curated, sports-focused track will be open to all Interactive and Film registrants, and take place March 7-9, 2014, in Austin. It will incorporate film screenings and panels, and touch on all aspects of sports through the SXSW lens of culture and media. 

Nate Silver
Nate Silver

Featured speakers include Peter Guber, Chairman of Mandalay Sports Media, and Grantland’s Bill Simmons in conversation with Nate Silver of FiveThirtyEight, along with a handful of panels.

Additional conference programming will be announced in November, with related film screenings announced as part of the official SXSW Film program in early February 2014.

Preliminary sessions announced today include:

Media & The Personal Brand - ESPN, Grantland & 538

Bill Simmons (ESPN Columnist, Special Contributor and Editor-in-Chief of; ABC/ESPN NBA Analyst) & Nate Silver (Statistician, Author and Founder of FiveThirtyEight)

Hunting for Elephants: Creating Enterprise Value in Sports Media

Peter Guber (Chairman, Mandalay Sports Media)

Arena vs. Couch: The Battle of Game Day Experience

Bryan Srabian (San Francisco Giants), Jordan Maleh (University of Michigan), Bob Morgan (SportStream)

The End Game: Storytelling Through Sports

Panelists TBA

The Printed Athlete: Sports Embraces 3D Printing

Jeff Beckham (Jeff Beckham) & Mike Vasquez (Tribal Sciences)

Innovation in Big-Time College Football

Kliff Kingsbury (Texas Tech University) & George Schroeder (USA TODAY)

For the screening component of SXsports, SXSW Film is still accepting sports-related film submissions from filmmakers hoping for the opportunity to screen their films.