SXSW has a casual young, male vibe. At the Kick-Ass opener, the fest's Janet Pierson and director Matthew Vaughn were both wearing jeans and sneakers. So it makes sense SXSW was perfect venue for Kick-Ass, which has a primarily young male --and less female-- appeal. It's a nasty hard-R super-hero spoof designed to outrage and delight. And it will destroy at the b.o. when Liongsate opens it April. (It opens first in the U.K. in two weeks.)
Stars Aaron Johnson and Christopher Mintz-Platz were in attendance; Chloe Moretz's plane was delayed, while Nic Cage was filming Drive Angry in Shreveport. (A full report later after I talk to Vaughn Saturday.)
Note to SXSW: casual doesn't mean that the opening night bash (comme toujours, at Buffalo Billiards) has to be utterly inedible!