Is Hollywood ready to change its tentpole strategy? I'm hearing that yes, studio heads are realizing that placing too many big bets on too few potential tentpoles--which when they work, do return the most money--is a foolish strategy. The conventional wisdom was always that you spread your risk over a diverse slate of projects, from low-budget comedies and genre fare to high-cost holiday sequels and potential blockbusters. The studios are returning to that approach.
- By Anne Thompson and Beth Hanna
- August 15, 2012 4:27 PM
- 0 Comments