Aren't rave reviews supposed to push indie films into crossover success? Anthony D'Alessandro investigates what went wrong with Drive and Warrior at the fall box office.While critics did boost ticket sales for such wide appeal films as The Help (74% fresh Tomatometer and $155 million domestic B.O.) and Contagion (84% fresh, $56 million), they weren't able to turn things around for Lionsgate’s Warrior ($12.3 million, 84% fresh) or FilmDistrict’s Drive ($21.9 million, 93%). Why? It's complicated, but one thing's for sure: the films fell short because both distribs took their films out too fast to fine-tune their roll-out for their real audience. And while both films played well for women once they saw them, neither distrib was able to lure them in significant numbers.
- By Anthony D'Alessandro
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- September 28, 2011 4:22 AM
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- 24 Comments
Recent Comments
BLINK. Seriously though, I can't wait for this movie.
You made me feel like I was there -- thank-you for that. Some of us have no passes at all this
I think she's overrated. I find her just average unless she's on a magazine. And she looks