How to Train Your Dragon came roaring back at the weekend box office, proving that fab word-of-mouth trumps familiar old-hat formulas every time. Jennifer Lopez rom-com The Back-Up Plan came in second, and DC comics movie The Losers was a disaster, coming in fourth behind Date Night. Anthony D'Alessandro dissects the numbers.Never dis a dragon – even at the box office. Paramount-DreamWorks 3D toon How to Train Your Dragon continued to flap its legs, err wings in a murky April weekend session, earning $15 million at 3,665 theaters. Dragon slipped 23% in its fifth weekend raising its domestic cume to $178 million. Overall, weekend receipts counted an estimated $95 million, off 10-15% from a year ago. Distribs account the drop to the lack of film product in the market, particularly with Oliver Stone’s Wall Street: Money Never Sleeps moving out of the month.
- By Anthony D'Alessandro
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- April 25, 2010 4:30 AM
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- 1 Comment
Recent Comments
Umm..the source is the Daily Mail, well known for imaginatively fabricated "news".
Yeah, no excuses for such errors, though the usual Cannes sleep deprivation may have had something
No, I was simply trying to describe what I found to be an ugly pallet. I don't have contempt