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Target Aims for Branded Entertainment Trend with Short Film 'Falling Into You'

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Target is taking big strides into branded entertainment with the 12-minute short film "Falling Into You," which shows off more than 100 fall season fashion, home and beauty items, while starring the likes of Kristen Bell, Nia Long and Zachary Abel. The short is directed by regular "Mad Men" helmer Phil Abraham, and unspools in three parts. Part 1 releases online October 2.

By Beth Hanna
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September 25, 2012 5:07 PM
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Yeah, no excuses for such errors, though the usual Cannes sleep deprivation may have had something
By tom onCannes Review: James Franco's 'As I Lay Directing'

Tue May 21 13:06:14 EDT 2013
No, I was simply trying to describe what I found to be an ugly pallet. I don't have contempt
By tom onCannes Review: James Franco's 'As I Lay Directing'

Tue May 21 11:24:18 EDT 2013
Great review, but the rhinestone business is in Austria, not Australia.
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