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Thompson on Hollywood

Target Aims for Branded Entertainment Trend with Short Film 'Falling Into You'

Target is taking big strides into branded entertainment with the 12-minute short film "Falling Into You," which shows off more than 100 fall season fashion, home and beauty items, while starring the likes of Kristen Bell, Nia Long and Zachary Abel. The short is directed by regular "Mad Men" helmer Phil Abraham, and unspools in three parts. Part 1 releases online October 2.
  • By Beth Hanna
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  • September 25, 2012 5:07 PM
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