Twentieth Century Fox co-chairman Tom Rothman came down to San Diego to intro James Cameron, who in turn presented 24 minutes of footage from Avatar. The studio has backed Cameron's R & D for the dozen years since Titanic. After earning credibility with the deep sea documentary world with a series of 3D docs, Cameron finally opted to chase the promise of advanced 3-D motion-capture with an original story that had been sitting in his drawer for 14 years. But no matter how fabulous this movie looks--and it wowed Hall H, the perfect target audience for a sci-fi adventure--Fox has to market this movie without major stars, branding and the kind of wide release a blockbuster usually commands. That's why they're showing 15 minutes of footage, free, on Avatar Day on August 21 on 35 IMAX theaters around the world.
- By Anne Thompson
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- July 24, 2009 3:11 AM
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- 0 Comments
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Alison, Tom Christie is the author here!
It is articles like this that make me think the first thought out of some people's heads is
Love reading your stuff Anne! Honest, funny...there should be a documentary on the accommodations